[Halal Cosmetic] Beauty and Halal Cosmetic Industry

Beauty is one of the biggest reality in this world everyone likes to look beautiful, that’s why the demand on cosmetics increase. Muslims are bound to religious requirements in every sphere of life, including cosmetics. Therefore, there is a big scope for halal cosmetics industry to flourish and earn the profit 

Cosmetics companies produce and supply varieties of cosmetics products according to customer requirements. Many researchers have explored that religion plays important role in consumer purchasing behaviour. It is important for the cosmetic industries to fulfil consumers’ needs and make the profit along with fulfilling the social responsibilities to satisfy health-conscious consumer.

Research on Halal products increased awareness as well encourage manufacturers, producers, and marketers should not only think about how to increase the return but also they should understand basics on the preparation about halal to encourage them to produce innovative goods that are truly halal. 

Halal marketing is a source of attraction not only for Muslims but non-Muslims also has a positive response because it’s environmentally friendly, eco-ethical and green marketing values. 

Source : Journal of Marketing Management and Consumer Behavior